The Bud Light Fire commercial turned out to be a bit more comical than we had assumed it would be. We have a guy demonstrating his ability to light candles during a romantic dinner until he asks his date if she had cats. Of course, he's allergic and he begins to sneeze...fire. Good stuff. Typical Bud Light humor but amusing enough for Super Bowl audiences.
Um, ouch? Some guy under the knife, giving feedback to the surgeons about whether or not he feels the pinch. Idea is to advocate the voice-activated Sync (now stock in Fords).
The surgery scenario was promising; otherwise that was a really dull ad. Link to follow.
Well now here's something different. A truck at that doesn't show the vehicle pulling something but rather illustrates its strength by showing how much stress it can take on a centrifuge machine. We suppose it gets the point across. Though we're guessing it was a lot more fun to shoot the thing than to watch it of television.
Here we go, starting with the outdated-hipster head-bobbing for Ford Focus and Verizon's wannabe iPhone. (Stacking 'em up, knocking 'em down like Dominos? Yeah, nobody's ever done that before.)
The tail-end of the pre-game ads are followed by a bunch of meatheads carefully pronouncing "Resiliency" (phonetic pronunciation in the background and everything). This kicks off the game.
Foreplay foreplay foreplay. Give kickoff already!
We don't normally pay much attention to pre-game shows, but we couldn't help noticing the impersonations of Thomas Jefferson and Ben Franklin gracing the screen alongside stars like Peyton Manning and superimposed images of the Constitution.
WTF? Propaganda much? Where's the party?
OK, we can totally understand why FOX didn't accept the "beaver" version of Danica Patrick's GoDaddy commercial. Paparazzi drooling over "beaver." "Celebrities" holding beavers in their laps. Danica cooing into the camera, "A domain name and a website from GoDaddy.com give me all the exposure I need so I can keep my beaver safe and out of site." Right. Like there's no double meaning there, Bob. Yawn.
Oh, and let's not forget the Candice Michelle version in which a doofus is too busy registering domain names to watch the game and his friend can't help but inject his sexual fantasies into the scenario. Hey Bob, we've got the perfect tagline for GoDaddy. Ready? Here it is. "GoDaddy Gets You Laid." Simple enough. After all, that is what you're trying to say, right?
While the photography and special effects are beautiful in this Dell spot, there's really nothing special about it. It shifts very quickly from the beauty that is the destruction of competing computers (which we guess is the point) to you basic, standard, "buy a Dell closer." Well at least the pre-game version of the spot did. The spot that is set appear in the first quarter is supposed to be tied to the Red campaign. Not a bad spot. Created by Mother New York.
Alicia Keys made a rousing appearance during the Super Bowl 2008 Pre-Game Show which the crowd appeared to enjoy. Nice. Safe. No wardrobe malfunctions. All good in the eyes of FOX and the NFL.
In a segment during the FOX Pre-Game show, Budweiser got some nice added exposure when the caveman which will be seen in one of the spots were given some attention as if they were a news story. Some lawn gnomes showed up as well. Nice.
Created by Venables Bell & Partners, Audi's much talked about Godfather-themed R8 Super Bowl commercial (preview) is worthy of the discussion it has created. The ad, which marks the automaker's return to the Super Bowl for the first time in 20 years, features Alex Rocco's Godfather character Moe Green in the famous scene during which the Jack Wolz character wakes up to find the bloody head of his prized stud horse in bed with him.