Troy Polamalu Sees His Shadow. Six More Weeks of Football From truTV

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Love a good (that's a relative term, of course) Groundhog Day joke? You might like this new Grey-created commercial for truTV which hypes its NFL Full Contact series premiering the day after the Super Bowl. In the ad, Pittsburg Steelers' Troy Polamalu is pulled from hiding. He sees his shadow and it is proclaimed there will be six more weeks of football.

Kinda funny but we're not too sure how well a Groundhog joke will go over after Groundhog day. After all, we are a country that's all about anticipation and lead up. Christmas stuff hyped before Thanksgiving. Valentines Day hyped before New Years. Back to School hyped the days the kids get out for summer. Watching this commercial is going to make people wonder how many months ago they saw Puxatawney Phil. Anyway, look or the commercial in the second quarter just before the two minute warning.

by Steve Hall    Feb- 1-10    
Topic: Celebrity, Commercials, Super Bowl 2010



Exclusive! Sneak Peek At Tim Tebow Super Bowl Ad (OK, Not Really)

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Want to see the Tim Tebow ad? Rather, a Tauntra spoof of the Tim Tebow ad? Well, you can right here. Listen to Tim's Mom talk about how her doctor's told her her son wouldn't amount to anything and how she thinks abortions are bad.

by Steve Hall    Feb- 1-10    
Topic: Spoofs, Super Bowl 2010



Kia Sorento Super Bowl Ad A Toy-Filled Road Trip

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So here's what Kia's first-ever Super Bowl commercial is all about. Created by David&Goliath, it will air during the third quarter of the game and highlight the 2011 Sorento CUV.

The commercial, entitled "Joyride" features a cast characters, including a life-size Sock Monkey, Muno (from kids show Yo Gabba Gabba!), Robot, Teddy and MR. X (from the Blabla dolls collection). The commercial follows the gang on a road trip which takes them from exploding pins in a bowling alley and flipping jumping jet skis to a tattoo parlor and a mountain side hot tub. And then they visit Vegas where they gamble, break a few hearts and pull out some old dance moves. The commercial will be accompanied by Heavy's How You Like Me Now.

The road trip is suddenly interrupted when the characters turn out to be toys sitting in the back seat of a Sorento.

by Steve Hall    Jan-28-10    
Topic: Super Bowl 2010



Anti-Abortion Ads Are OK. Why Not Gay Dating Ads?

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So now that CBS has OK'd the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action. It's submitted a commercial to CBS for approval even though CBS, though they told Pop Tarts otherwise, claims to be sold out. Yes, it's the usual publicity stunt GoDaddy knows well and subjects us to every year.

In the ManCrunch ad, two men watch football then reach for a bowl of chips at that same time. Their hands brush against one another and, well, they go at it much to the surprise of another man next to them. Yes, that's pretty racy for the supposedly good 'ol family fun-focused Super Bowl but is it any more racy than other gay-themed programming on CBS?

Seems the two ads would balance each other out nicely. One touts a stereotypical conservative stance and the other a stereotypically liberal one. Come on, CBS! Let the battle of the viewpoints begin!

The ad is funny but only in a "I'm a straight guy that's OK with gay guys but don't throw it in my face" sort of way. Though funny, it's not the sort of ad that's going to go over well with actual gay men.

by Steve Hall    Jan-28-10    
Topic: Cause, Celebrity, Commercials, Opinion, Super Bowl 2010



Yawn. Times Two. GoDaddy Ad Banned From Super Bowl

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Seriously? Seriously? Are we actually writing about this? Are we actually going to give GoDaddy's Bob Parson's the time of day for yet another "banned" Super bowl commercial stunt? Oops. We just did. Dammit.

"Of the five commercial concepts we submitted for approval this year, this NEVER would've been my pick for the one that would not be approved," said Go Daddy CEO and Founder Bob Parsons. "This is about a guy who starts an online business and hits the jackpot. I just don't think "Lola" is offensive, in fact we didn't see this one coming -- we were absolutely blindsided!"

Oh the horror, Bob! The shock! The dismay! The utter incredulity of it al!

Make it stop.

by Steve Hall    Jan-28-10    
Topic: Super Bowl 2010, Worst



Bridgestone Teases Super Bowl Commercials

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On Sunday February 7th, Bridgestone will air two new commercials during Super Bowl XLIV. The brand will also be the title sponsor of the Super Bowl XLIV Halftime Show with The Who.

As is the case with many brands during the run up to the SUper Bowl, Bridgestone has released teasers and behind-the-scenes footage for their two commercials - "Whale of a Tale" and "Your Tires or Your Life".

by Steve Hall    Jan-27-10    
Topic: Super Bowl 2010



Dear E*Trade, Your Babies Are Getting Tired

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Yes, the E*Trade babies are back. Well, it's a different baby this year because, you know, babies grow and last year's baby isn't a baby anymore. Two new ads will debut during two NFL playoff games on Saturday, January 16 -- the first during the NFC divisional playoffs on FOX at 4:30pm ET, and the second during the AFC divisional playoff game on CBS at 8:00pm ET. A third "Talking Baby" advertisement will debut on CBS during Super Bowl at approximately 6:28pm ET.

You can check out the two commercials here. Sadly, there's nothing special about these commercials. The shtick is getting old. Even the babies "shocked face" is lame. The creators could of as leave had a little more fun morphing the little guys face into something that actually resembled shock. Hopefully, the Super Bowl version of this campaign is an improvement.

by Steve Hall    Jan-15-10    
Topic: Bad, Commercials, Super Bowl 2010



CareerBuilder Hopes to Light Farts on Fire During Super Bowl

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Two guys. In cubicles. Giggling. One lights his farts on fire. The two giggle like seven year olds while a woman between them is annoyed. When the boss walks up, she's momentarily gleeful the two will be chastised for their childish behavior. Instead, the boss hands his lighter to fart boy so he can continue shooting flames out of his ass. The woman? Well, she is not pleased.

This has to be harassment of some sort, right? I mean it's two guys, no, three, against a woman. And the guys are being very disrespectful of the woman's olfactory space. This is just wrong. Where's the cause group uprising over this one? Where's the Association of Humorless Hoes? Feminists For A Fart-Free Workplace? Gays Against Gag-Worthy Gaseousness? Bitches Against Boisterous Boys?

Oh the horror of it all!

This travesty is one of a few potential CareerBuilder commercials the company has released for people to vote on for airing during the Super Bowl.

by Steve Hall    Jan-14-10    
Topic: Commercials, Strange, Super Bowl 2010



Survey Says: Super Bowl Ads Still Sell

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Despite the uncertain economy, three out of four Americans are still more likely to research or buy a product after seeing it advertised during the Super Bowl, according to a study of 1,000 Americans fielded by Venables Bell & Partners.

Of respondents polled, 40% were optimistic about the future of the economy in 2010; 24% pessimistic; and 36% unsure. However, the majority of consumers state that advertising in the Super Bowl is responsible vs. irresponsible, and 64% would be disappointed if advertising during the game disappeared.

When asked what they were most likely to discuss the Monday after, Americans are just as likely to discuss ads, as they are plays. In fact, 66% still remember their favorite brand advertiser from last year's Super Bowl while only 39% remember who won the game.

Advertising more memorable than the game? Love that!

by Steve Hall    Jan-14-10    
Topic: Research, Super Bowl 2010



Faces Clopped, D&AD Calls, ADC Calls, Gen Y Speaks

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- If for no other reason than to stave off boredom, check out Monoclops and turn yourself into a morphlicious monoclop.

- The deadline for entering the D&AD Awards in Wednesday, January 2010. If you're inclined, you can view the call for entry ads here.

- For the second time in the history of the broadcast, Super Bowl ad pricing has dropped. Last year, spots went for $ 3 million. This year, they are going for $2.5 - $2.8 million.

- Mullen-supported The Next Great Generation is a GenY-focused blog which covers crowdsourcing, explores the GenY demo and aims to educate brands and marketers about the segment's thinking and lifestyle.

- The Art Director's Club is looking for entries for its 89th Annual Awards. get them in by January 22.

- How were Legos...uh LEGO bricks...invented? by some strange looking dude with a mustache after he realized people can't fly. And it's all about community. And there's a video. And there's a Twitter profile to follow. And there's an iPhone app!

- Hmm. Branding people with AIDS? Or just making them aware of it?

- When making a billboard buy for alcoholism, it's best not to place the board near a board that promotes an alcoholic beverage.

by Steve Hall    Jan-13-10    
Topic: Games, Industry Events, Strange, Super Bowl 2010, Weblogs








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