We Do Not Like Jaguar's Super Bowl Ad. At All.

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We could go on and on about the overblown cliches, poor attempt at British wit and stupid one liners in Jaguar's Spark44-created Super Bowl ad but we'll simply sum it up thusly. What a waste of talent.

Is that Tweetable?

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



Morpheus Brings Bombastic, Matrix-Style Melodrama to Kia Super Bowl Ad

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Kia has released its Super Bowl ad featuring Laurence Fishburne reprising his Matrix role, Morpheus. Predictably, there's a blue key, red key choice as a couple just wants to get their car back from Morpheus the valet.

The couple, urged by Morpheus to take the red key because "you'll never look at luxury the same again," takes, of course, the red key.

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



Super Bowl, Puppy Bowl and More!

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- In this promo for the NBC 2014 Sochi Olympic Winter Games, athletes are portrayed as superheroes. And when you think about it, they really are.

- According to a 2013 survey by Lab42, 39% of people prefer Super Bowl ads over the actual game, 64% said that more than half their game related conversations the next day revolve around the commercials, and 69% have re-watched a Superbowl commercial online. So play Big Game Bingo while you watch the ads.

- Coke is out with one of its Super bowl ads. Created by Wieden + Kennedy, it's entitled Going All the Way and features a boy who ends up with the ball during a football game...and really does go all the way!

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



70% of Americans Watch Super Bowls Ads Before Game Day [Infographic]

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Here's a round up of Super Bowl stats from Venables Bell & Partners. The study, in it's fifth year, queries Americans on their Super Bowl-related behaviors with a focus on social media habits and ad viewership. The year is shaping up to be a favorable one for marketers. Stats include:

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



Scarlett Johansson SodaStream Super Bowl Ad Should Be Banned Not Because It Mentions Coke And Pepsi But Because It Sucks

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So FOX wants to "ban" the Scarlett Johansson SodaStream ad because Coke and Pepsi are mentioned? While Coke is denying it had anything to do with the decision and SodaStream CEO Daniel Birnbaum is pissed -- though is capitulating by removing mention of Coke and Pepsi -- the Humanaut-created ad should be banned for another reason. It sucks.

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by Steve Hall    Jan-27-14    
Topic: Super Bowl 2014



Audi's Super Bowl Ad Is Super Bowl Awesome

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As has become the norm, by this Friday we will have seen about half of the ads that will air during the Super Bowl this Sunday. And as is always the norm, some suck and some are great.

One such great ad comes via Venables Bell & Partners for Audi. The ad, directed by biscuit filmworks' Noam Murro, has Super Bowl success written all over it. It's silly. It's over the top. It has a bleeding heart musician. It has undone sportscasters. And it has pets. But not just your every day pet. No sir. It has a Doberhuahua, a freakish combination of a Doberman and a Chihuahua which results in a scary looking dog with a gigantic head and a tiny body.

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by Steve Hall    Jan-27-14    
Topic: Super Bowl 2014



John Stamos Cockblocked by Full House Co-Stars in Dannon Super Bowl Ad

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Well this is lame. So Dannon has released its Super Bowl ad for this year and its a big let down. The teaser, which the brand released last week, delivered much more of a giggle with the camera panning to Bob Saget and Dave Coulier after Stamos finishes watching the game...and eating his Dannon Oikos yogurt.

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by Steve Hall    Jan-27-14    
Topic: Super Bowl 2014



Who Cares What Happens When This Yellow M&M Twerks

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I'm not really sure I care what happens to Yellow M&M after watching this lame teaser for the brand's Super Bowl ad. I mean he gets shot with a sleep dart? Who cares? Is it like he's going to sleep through the brand's Super Bowl commercial? Because that certainly wouldn't be a surprise. Most brands are asleep at the wheel anyway when they serve up their Super Bowl crap.

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by Steve Hall    Jan-23-14    
Topic: Super Bowl 2014



Adrants Partners With Pavone's SpotBowl For Super Bowl 2014

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As part of this year's Super Bowl advertising insanity, Adrants will be sponsoring Pavone's SpotBowl, a Super Bowl ad poll site that's been doing its thing since 2004.

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by Steve Hall    Jan-23-14    
Topic: Super Bowl 2014



Newcastle Brown Ale Pranks Super Bowl Ad Hype

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Masterfully poking fun at the overblown annual even known as Super Bowl advertising, Newcastle Brown Ale, with help from Droga5, is out with a hilarious Super Bowl ad teaser that promises a stellar Super Bowl ad...if only the brand could afford it.

Right up there with Carlton Draught's Big Ad, this ad pops the Super Bowl hype bubble and makes us all ponder why the hell anyone would spend $4 milliuon on an ad no matter how big the audience.

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by Steve Hall    Jan-23-14    
Topic: Super Bowl 2014










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