Coming Soon: The New Adrants

At the end of this week, we will launch our long-overdue site redesign and shift our publishing platform from Blogger (yes, believe it or not, we still use Blogger) to MovableType. Keep your fingers crossed but we are in the good hands of design-4-results Komra Moriko, a great designer and kick-ass MovableType guru.

The content of the site will remain the same but, in the coming weeks, we will be adding feature articles from those working in advertising which, ideally, will lend additional and deeper commentary to Adrants. Comments and suggestions are always welcomed.

by Steve Hall    Apr-19-05    
Topic: Announcements

Movie Promo Gets Butts in Seats With Butts

Ypulse points us to a movie promotion that's co-branded with Sears. Warner Brothers is releasing a movie called The Sisterhood of the Traveling Pants which is tied to Sears ads promoting the Levis jeans which will appear in the movie. The promotion, apparently leveraging the uncontrollable urge of 14 year old boys to stare at girl's butts, will likely insure those same boys invite their girlfriends on a date to see the movie. Seems everybody wins on this one.

UPDATE: There's a viral that goes along with the campaign as well.

by Steve Hall    Apr-19-05    
Topic: Online

Brooks Runs Through Life in 90 Seconds

Brooks used to be a big name in running shoes and perhaps it still is. But with our widening waistline and endless onslaught of Nike and Reebok billion dollar ad campaigns, we just don't know. What we do know is Brooks has launched a video, called Run Workld Run, created by JohnsonSheen Advertising, incorporating catchy vocals written by Chris Ballew and animated by Matt Clark, that takes us on a 90 second walk through life courtesy of Brooks Running Shoes.

by Steve Hall    Apr-19-05    

I'm Not Really Lovin' It

The Sneeze, which describes itself as "half zine. half blog. half not good with fractions," has, after wondering why McDonald's is so presumptuous as to assume everyone really lovin it, offered up a few, less presumptuous versions of the burger chain's trademark tagline. From "i'm just datin' it" to i'm just regrettin' it" to "i'm only likin it as a friend," The Seeze let's McDonald's know it might not want to assume so much.

by Steve Hall    Apr-19-05    

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Study: Internet Helps, Not Hurts Other Media

Forrester Research and Headlight Vision, commissioned by Yahoo and Mediaedge:cia will, today, release a study that shows the increase in Internet usage is actually increasing, not decreasing the consumption of other media. Detailed findings will be released during a Yahoo forum at the Museum of Television and Radio today. Early indications lead to the belief it's multitasking, not an increase in total media consumption, that's saving old media. Unfortunately, multitasking goes against the idea of "undivided attention" and "captive audience" many advertisers crave.

by Steve Hall    Apr-19-05    
Topic: Research

NBC And ESPN Nab NFL Rights For $12.5 Billion

The broadcast rights for the National Football League's Sunday and Monday Night Football has been acquired by NBC and ESPN for an estimated $12.5 billion. Under the deal, NBC will broadcast Sunday Night Football and ESPN will broadcast Monday Night Football. Ad Age has the complete story.

by Steve Hall    Apr-19-05    

HALLS Fruit Breezers Gets Croaky

Hall's teamed up with weebls-stuff to create a new Hall's Fruit Breezers site which includes the "Croaky Channel," basically a video illustrating how Fruit Breezers can improve one's croaky singing voice. The site teases with a new, yet un-launched channel, the Hoarse Network." Can't wait.

by Steve Hall    Apr-19-05