Lee Iacocca Returns to Chrysler in Ad Campaign

Lee Iacocca, who uttered Chrysler's tagline, "If you can find a better car, buy it," in 61 commercials during his reign as turnaround CEO for the troubled car company, is returning as pitchman in a set of new commercials. The deal calls for Iacocca to appear, initially, in three spots with compensation in the form of a Chrysler donation to Iacocca's diabetes research foundation along with $1 for every Chrysler, Dodge and Jeep sold for the rest of the year.

Written by Steve Hall    Comments (3)     File: Brands, Campaigns, Commercials, Television     Jul- 7-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


i have a 1995 dodge avenger that needs a new exhaust manifold and flex pipe .$850.00 and its not available anymore,anywhere. i guess the saying 'if you can find a better car than buy it 'is true. but you can bet it wont be a chrysler product

Posted by: kevin on September 1, 2005 01:32 PM

I wish he could do the same for our vintage racing Dodge Charger. Antone has his e-mail address ?

Posted by: Christophe on October 5, 2005 04:11 PM

Does anyone remember the story behind the ad campaign pitch to Iacocca involving the car and a waterfall? The creative pitched the idea without any stroyboards. Just a tape recorder, and an "imagine this" attitude. I'm trying to find more on the subject.

Posted by: Victoria on June 21, 2007 10:16 AM

Post a comment