Geico's Golden Gecko Wants Consumer Created Commercials


Jumping on the consumer-generated media trendlet, Geico has launched Golden Gecko, a contest in which people can submit 15 second movie trailers featuring the Geico Gecko. Geico isn't calling them commercials but the rules state all submissions become the property of Geico so it wouldn't be surprising if a winning entry did become a commercial. Prizes range from a $5,000 grand prize which includes lots of electronic gadgetry an a 7-day stay in Hawaii to $2,000 first prize which includes a stay at the winners choice of four lesser locations to second and third prizes which involve wide screen TVs and portable DVD players.

We know there's a few restless creative in our midst who could used a nice trip to Hawaii so dig out those precious, brilliant concepts that were horrifically killed by the client and re-tool them for Geico. And win.

by Steve Hall    Sep-19-05   Click to Comment   
Topic: Online, Promotions   

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Jimmyco wrote about Gieco,

Posted by: Jrew on June 7, 2007 6:34 PM

I have a commerical Idea about the suspicious lizard. It actually happened to me, when I tell it to people they laugh out loud. How can i get someone to look at my idea and see if one of the insurnace companies will buy the commerical.

Posted by: bertha mackey on June 19, 2008 4:09 AM


We all know who won this battle. The bigger they get the more powerful they become. Government Employees Insurance Company counsel got my medical records without a court order. Then she tried to cover her butt after she realized I was not so stupid. The Health Insurance Portability and Accountability Act of 1996 did not stand a chance against the dubious lizard.

The HIPAA laws are a joke. Because I filed a lawsuit to protect my rights now my personal life is on public display. My personal medical records are open in the court room. Careful what you tell your doctor, you will see it again in the court room.

I requested a copy of my file because I moved from one city to another city and it took me three months to get a copy. GEICO attorney got a copy in less than two weeks. The doctor has never told me that she released my file. Her office manager is the one that told me my file had been released to the attorney and she was told not to comment on it. The releasing of medical records without a court order should be against the law.

The act that claimed it protects my medical records now claims they can not do anything; I have to find an attorney to file a civil lawsuit against her. What good is the act if it can not stand on it own?

Posted by: Bertha on June 19, 2008 4:45 AM