Motorola Pays Madonna $8 Million For Ad


The New York Daily News has been informed Madonna was paid $8 million by Motorola for appearing in an ad for the company's new Rokr phone. For the $8 million, which Motorola paid because it was rumored Motorola was fearful Madonna would back out, the star spent ten hours filming the ad last week in London. That's a pretty good hourly rate.

by Steve Hall    Sep- 8-05   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Commercials   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



No worries, I am sure the very charitable Madonna will be giving the $8 mill to upgrade the Kabbalah center so its wired for cell use.

Posted by: Bucky da ANIMAL on September 8, 2005 12:22 PM

I thought Esther was down and out from her horse escapades???

Posted by: LI on September 8, 2005 1:13 PM

That'll buy a lot of red string.

Posted by: Brent Meyer on September 8, 2005 2:06 PM

I already own an iPod and a phone -- Anyone who buys the Rokr is a tool -- Madonna is an old hag

Posted by: anon on September 8, 2005 2:11 PM

you have got to be kidding. Who does Madonna connect to these days? Might as well have used the Cash-For-Promo kings, the Rolling Stones. Imagine the impact you'd have if you spent $8m on emerging dialog marketing mechanisms....

Posted by: Piers Fawkes on September 9, 2005 12:06 AM

I dig Iggy's smashed face.

Posted by: owen plotkin on September 10, 2005 4:49 PM

Madonna still connects with millions and Motorola knows this. Even if you don't like her music, press coverage is massive for every move Madonna makes. Paying for an equal amount of exposure would cost Mororola consideribly more than the reported $8 million they paid her. Good for Madonna!

Posted by: Jason Edwards on September 13, 2005 2:45 PM