eBay Delivers It


BBDO has created and outstanding campaign for eBay called What is it. The campaign tells the story of two guys who invent "it" and how it became the world's most famous, hippest thing to own. Of course, the message in all of this is that "what ever it is, you can get it on ebay." Really brilliant. Really. Check it out.

by Steve Hall    Oct-21-05   Click to Comment   
Topic: Brands, Campaigns, Online   

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Really brilliant?
Looks big.
I don't like "it".
It sucks.

Posted by: KRank on October 22, 2005 3:02 PM

Maybe I'm just thick, but I don't get "it" - this caused more confusion for me than anything else.

Posted by: sean tubbs on October 24, 2005 1:18 PM

this campaign sucks. it's just another big production from bbdo. they should have stuck with goodby. the guys who really knew the soul of the brand.

Posted by: jones'n on October 24, 2005 6:56 PM

I LOVE this campaign!! I thought it was one of the most clever campaigns I had seen in a long time. The purpose of "it" is that "it" can be anything. "It" is not a defined thing, because how can you define one particular item off ebay and make it appealing to everyone? I guess for you to love this campaign, you can't read into "it" all that much.

Posted by: Joey on December 6, 2005 3:18 AM