Scion Launches 'Trick or Treat' Halloween Campaign


On October 15, Scion launched a Halloween-themed campaign consisting of wild postings, billboards and online banners promoting the 2006 Scion with the headline "Trick and Treat." The billboards went up on high-traffic locations in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the wild postings are now appearing in the same cities plus Baltimore, Boston, Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners debuted on the sites on the same date and will run through October 31. The "trick" part of the trick or treat aspect of the campaign relates to many Scion buyer's desire to trick out their vehicles. The "treat" part relates to Scion's extended accessory options.

The campaign was created by ATTIK and can be viewed here.

by Steve Hall    Oct-27-05   Click to Comment   
Topic: Campaigns, Online, Outdoor, Poster   

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Bah, stupid cliche advertising...

Posted by: Cas on October 28, 2005 3:51 PM

quite smart: tricked out eye candy car = canvas for personal expression. it's in context, on brand, powerful - selling cars to youths who will then likely stick with Toyota for the rest of their lives. but obviously - some people just don't get it.

Posted by: Kayla on October 28, 2005 5:57 PM

I agree with Kayla. Where on earth is it a cliche to advertise NEW cars that are customized?

Posted by: Lawrence on October 28, 2005 7:03 PM

Take off of "Trick-or-Treat" right?! The most infamous 3 words associated with the holiday. How original...

Maybe they will use Feliz Navidad for Xmas

My .02..

Posted by: Cas on October 30, 2005 7:22 PM