John Deere Wants Shirtless Farmers For Campaign


Minneapolis-based John Deere agency Mackenzie is looking for farmers for an upcoming John Deer ad campaign. The agency wants "real farmers, with farmer tans, well-formed paunches, and tattoos." A newspaper article states male farmers will photographed shirtless and should be between 25 and 55. There was no mention of 35 to 55 year-old, shirtless female farmers.

by Steve Hall    Nov-16-05   Click to Comment   
Topic: Agencies, Brands, Campaigns   

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What about farmers' daughters? I'm thinking age 17 to 24, with hair in pigtails, and a gingham shirt tied in a knot above the belly button?

You know, typical, "real" women.

Posted by: GoogilyMoogily on November 16, 2005 1:50 PM

Interesting article, to help with this maybe JD could use an advertising image of JD owners having painted yellow/green color schemes of their house, barn, and even cows since there's "nothing that runs like a deer".


Posted by: Fred on November 17, 2005 11:59 AM

I'm sure John Deere will treat the women just like the men, and not demand that the women be 5000 times better looking than the men in order to be 'equal'.

Posted by: Charlene on November 19, 2005 9:44 AM