Headvertising Featured on 'The Simpsons'


Screw Andrew Fisher and CI Host. Homer Simpson's taking all the fame now. In a recent episode of The Simpsons in which Homer, faced with losing his cherished blue trousers because the factory that makes them is going out of business, applies "Buy Blue Pants" to his head to create demand. In the episode when asked by Marge to define headvertising, Homer replies, "Headvetising, it provides brand awareness without relying on traditional media." During the episode Homer also applies brand logos to his chest and arms. Thanks to the ever vigilant Bucky Turco for spotting this one.

by Steve Hall    Feb-27-06   Click to Comment   
Topic: Human, Television, Trends and Culture   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



mmmmm...sounds a bit like the "ForeheAD" activity by agency Cunning Communications which was developed years and years ago...

Do I work at Cunning? Yes I do

Is this a cheap attempt to get my agency name in a blog? Yup, sorry 'bout that

Posted by: Floyd Hayes on March 1, 2006 1:11 PM

I'm sorry. Yes, of course, you guys originated it. I even wrote about it. I guess all this ebay auction buffoonery derailed me from recalling it's origination:-)

Posted by: Steve Hall on March 1, 2006 1:49 PM

No worries Steve!

Actually we arent't the first -

I had to smile yesterday as a ton of weird cultists were walking around new york with black crosses on their heads - that will be the original Forehead ad then...


Posted by: Floyd Hayes on March 2, 2006 10:54 AM

Bloody hell, they used my coined term of headvertising. I used to own and operate headvertise.

Posted by: justin kapust on April 23, 2008 12:59 PM