Eyewear Retailer Takes Advantage of Superman


Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.

by Steve Hall    Mar-27-06   Click to Comment   
Topic: Good, Guerilla, Outdoor   

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This execution has been done in Ecuador, not Mexico... Translating from the orginal blog website from where this picture was taken: "Taking Mexico as a reference, the huge interest that has emerged from eye clincs thanks to laser surgery, reflects in ads like this, which will not only have impact in the increase of sales, but also have impact in brand positioning. Let us remember that a brand that is well remembered by the consumer, generates higher levels of confidence"

It is an interesting execution, however you should be careful when quoting where a certain job has been done.

Posted by: Geraldine Carrillo on March 27, 2006 8:37 PM

Our apologies. If you noticed, we corrected the error just after it was initially posted.

Posted by: Steve Hall on March 27, 2006 9:06 PM

Extremely witty of the eyewear retailer. Logical and Precise - Nice find matey

Posted by: mark goggle [TypeKey Profile Page] on January 12, 2007 2:57 AM