Orbit White Goes Cult to Promote Gum


To promote its teeth whitening White gum, Orbit has launched a kooky, new age site called Friends of Bright which is full of cult-like phrases such as "A dim brain is understandable but a dim smile is unforgivable, "He who lives in a dark house should chew more Orbit White" and "Brightness in not a destination, it is a way of life." There's a folksy sing-along, weird videos, ringtones and a section to sign up and become a member complete with photo uploader and profile creator. It's just weird enough to be effective in our humble opinion. The site was created by EVB, creators of the Old Spice When She's Hot and the very, very cool Winterfresh Cool Breath Power.

by Steve Hall    Mar-27-06   Click to Comment   
Topic: Good, Online   

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This site totally rocks. What a funny idea. I think the song is my favorite. I can't wait to see the rest of the campaign.

Posted by: Roger on March 27, 2006 3:02 PM

that was a complete waste of 3 minutes. I want my three minutes back.

Posted by: bollocks on March 27, 2006 3:45 PM

Pretty interesting. I haven't had time to watch the whole thing, but the song cracked me up and I like the blonde orbit chick in the tent. (yeah is she REALLY british? that's what i wanna know)

Posted by: xandy2000 on March 27, 2006 3:52 PM