USA Creates MySpace-Like Site For Viewers
If something can attract 60 million to it, there must be something goo about it. We;re thinking that's the thinking behind the USA Network's launch of ShowUsYourCharacter, a site that features character from USA shows but also mimics the social community aspects of MySpace and other similar operations. On ShowUsYourCharacter, visitors can dig deep into the profiles of their favorite characters and then set up a profile of their own to highlight their uniqueness.
While the site is about creating a community, the network is also hoping to collect and identify profiles of unique individuals who, upon submitting a video and statement, will be selected as winners with the Grand Prize winner appearing in an on-air USA campaign. With Tagworld, Facebook, MySpace, Orkut, LinkedIn, Friendster and others, there seems to be no end to people's willingness to place themselves in front of the world for all to see. No doubt, USA will see return on this effort.
Topic: Cable, Good, Online
Something "goo" about it?
This "community" won't yield the return you suggest, because many of these characters are so unique that they don't exist.
For three days, there's been a character named "woohoo", allegedly from Chicago, listed as "online". Search for the profile and the site itself will tell you no such profile exists.
Look at the number of "characters online" - it just read zero while the "online" list of characters at the bottom is unchanged and unclickable, still showing the same six fake characters.