Ad Agency Creates Branded Girl Band


We all know those mythical days of corporately untainted music are over and have given way to overly commercialized, manufactured pop groups. Noting that trend, Saatchi & Saatchi UK figures they nor their clients should be left out of the fun and have created a band for hire. Saatchi has brought together four twenty-something girls (not shown in the photo) who will completely give themselves over to the whim of the advertiser who chooses to cough up the dough to sponsor them. Everything from the name of the band, musical style, lyrics, clothing, the food they eat and the liquid they drink will be under control of the advertiser. come the iPodders, the Cokettes, the McDonald's Munchers, the Trojans, Victoria Secret, the Scions, the Dunkin' Double D's, the Hummers, Krispy Kremers, Subway Girls, Hot Wheel Honeys, Billabong Babies, Taco Bell Tease, the Coors...oh wait...that's already a girl group, the Juicy Girls, Prada. OK, all of these suck. Give us your suggestions in comments.

by Steve Hall    Apr-18-06   Click to Comment   
Topic: Guerilla, Packaging, Trends and Culture   

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Dear AdRants,

Any clue whether a sex change doctor would an eligible sponsor? It would be pretty crazy to see them changed into four dudes.


The Rhetorical Letter Writer

Posted by: The Rhetorical Letter Writer on April 19, 2006 2:37 AM

I think your write-up & the suggested names (hilarious) are better than the concept.

Posted by: Lucy on April 19, 2006 12:26 PM

No consumer of commercial apathy or corporate rock jadedness has sunken to a cultural dregs that would blithely accept his music arbitrated by...oh wait, The Monkeys.

Posted by: woodenlunch on April 19, 2006 2:48 PM

Burger Queens
The Flowbee's
The Hard Target's

And in 30 years
The Wal-Mart Greeters

Posted by: Rick Dobbs on April 19, 2006 2:52 PM

I've got it: The Saatchi girls singing "Cheer up Sleepy Jeans" for Gap.

Posted by: woodenlunch on April 19, 2006 3:17 PM

Chick #1 and Chick #3 have "caveman toes".

Posted by: Cynical Dude on April 19, 2006 3:21 PM

Move over American Idol.

Posted by: Paul on April 21, 2006 6:05 PM

Rick "And in 30 years Wal-Mart Greeters" Now that is harsh really harsh. Maybe Sonic Girls on skates.

Posted by: Roy Coffman on June 12, 2006 9:52 PM

Where did you take the photo of those 4 girls?

Posted by: Jakob on April 16, 2009 2:27 PM