Ad Agency Creates Branded Girl Band
We all know those mythical days of corporately untainted music are over and have given way to overly commercialized, manufactured pop groups. Noting that trend, Saatchi & Saatchi UK figures they nor their clients should be left out of the fun and have created a band for hire. Saatchi has brought together four twenty-something girls (not shown in the photo) who will completely give themselves over to the whim of the advertiser who chooses to cough up the dough to sponsor them. Everything from the name of the band, musical style, lyrics, clothing, the food they eat and the liquid they drink will be under control of the advertiser.
So...here come the iPodders, the Cokettes, the McDonald's Munchers, the Trojans, Victoria Secret, the Scions, the Dunkin' Double D's, the Hummers, Krispy Kremers, Subway Girls, Hot Wheel Honeys, Billabong Babies, Taco Bell Tease, the Coors...oh wait...that's already a girl group, the Juicy Girls, Prada. OK, all of these suck. Give us your suggestions in comments.
Topic: Guerilla, Packaging, Trends and Culture
Any clue whether a sex change doctor would an eligible sponsor? It would be pretty crazy to see them changed into four dudes.
The Rhetorical Letter Writer
I think your write-up & the suggested names (hilarious) are better than the concept.
No consumer of commercial apathy or corporate rock jadedness has sunken to a cultural dregs that would blithely accept his music arbitrated by...oh wait, The Monkeys.
The Hard Target's
And in 30 years
The Wal-Mart Greeters
I've got it: The Saatchi girls singing "Cheer up Sleepy Jeans" for Gap.
Chick #1 and Chick #3 have "caveman toes".
Move over American Idol.
Rick "And in 30 years Wal-Mart Greeters" Now that is harsh really harsh. Maybe Sonic Girls on skates.
Where did you take the photo of those 4 girls?