After Fake Blog, Coke Zero Moves On to YouTube Video


Coke Zero, those zeros behind the fake blog Zero Movement thing are at it again. As if moving down a check list of social media tactics, the company, after checking off "blog," has moved on to video and has uploaded three videos to YouTube in which two hired lawyers/actors supposedly punk random, unsuspecting lawyers by telling them they want to sue Coke Zero because it tastes so much like Coke. Yup. Coke Zero has gone out and created "faux consumer generated content" as one commenter called it in hopes the viral gods will bless their efforts. To be fair, the videos are OK. Though you can instantly tell they are staged, they are amusing even if they have that "we're really trying hard to get into this social media thing so bear with us" feel. There's three videos here, here and here (though we can't get this last one to load.)

by Steve Hall    Jul-30-06   Click to Comment   
Topic: Commercials, Consumer Created, Online, Video   

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Indeed. And yet the world passes by when another corporate megabrand called Microsoft is doing much astroturfing with zune. I call it zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz .. une.

Posted by: Sexton Lovecraft on July 31, 2006 2:59 AM

Boring. I stopped the first clip after 45 seconds, didn't even bother watching the others.

If coke want's to 'spread' a video, they better make sure the video is worth watching. I wouldn't forward this to my friends if Coke paid me to.

Posted by: Stu on July 31, 2006 9:30 AM

So if a big brands deceives me by pretending to be someobody else, can I do the same and pretend to be Coke?

Posted by: leno on July 31, 2006 4:04 PM

"faux consumer generated content"?
"social media thing"?

They're ads that someone put on YouTube. End cards, logos and everything.

The only thing that whiffs of disingenuousness here is the indignation.

Posted by: wagon band on August 1, 2006 1:03 AM