Truth Campaign Fuses with Fuse For Warped Tour Documentary


Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the orange truth truck and its crew. The series also includes the tourĀ¹s creator Kevin Lyman and his staff, roadies, guitar techs, tour bus drivers, members and managers of the 100+ bands that will be on the tour.

The documentary will include a supporting campaign with content accessible on fuseMobile, fuse On Demand and online at which will have a micro-site designed to give tour-goers and non-attendees the details on Warped. The site will have a bunch of clips from Warped, along with photo galleries and blogs that will cover the tour.

by Steve Hall    Jul-26-06   Click to Comment   
Topic: Cable, Events, Mobile/Wireless, Online, Sponsorship   

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I have a feeling that of the 100+ bands on this tour, 99 have smokers in them. Actually, if they're anything like the bands I've been around, ALL of them will smoke heavily.

Gonna be a lot of footage left on the cutting room floor.

Posted by: Bob on July 26, 2006 10:02 AM

Bob after playing forty years around entertainment, your right!

Posted by: roy on July 26, 2006 7:00 PM

I think it's a cool idea - I dig those commercials, they definitely take a different approach which I admire in these days of DVR-ing through boring, repetitive mush. Ditto for the new truth site (, which I think was mentioned on here before - certainly not your average site, kind of in step with the vibe of the commercials. At any rate, it will be intersting to see what comes of this latest thing.

Posted by: Laura on July 28, 2006 8:27 AM