Truth Campaign Fuses with Fuse For Warped Tour Documentary
Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the orange truth truck and its crew. The series also includes the tour¹s creator Kevin Lyman and his staff, roadies, guitar techs, tour bus drivers, members and managers of the 100+ bands that will be on the tour.
The documentary will include a supporting campaign with content accessible on fuseMobile, fuse On Demand and online at fuse.tv. which will have a micro-site designed to give tour-goers and non-attendees the details on Warped. The site will have a bunch of clips from Warped, along with photo galleries and blogs that will cover the tour.
Comments
I have a feeling that of the 100+ bands on this tour, 99 have smokers in them. Actually, if they're anything like the bands I've been around, ALL of them will smoke heavily.
Gonna be a lot of footage left on the cutting room floor.
Bob after playing forty years around entertainment, your right!
I think it's a cool idea - I dig those commercials, they definitely take a different approach which I admire in these days of DVR-ing through boring, repetitive mush. Ditto for the new truth site (whudafxup.com), which I think was mentioned on here before - certainly not your average site, kind of in step with the vibe of the commercials. At any rate, it will be intersting to see what comes of this latest thing.