Accidents Explain Why Anthem Insurance Is Needed


In this Anthem Blue Cross and Blue Shield campaign created by Publicis & Hal Riney, three sort of funny scenarios or near health harming situations work to convince people of the importance of a good health plan. One spot has a guy toppling backwards in his office chair. Another has a kid explaining the antics he and his Dad went through while Mom was away that caused Dad to check the Anthem website after several "mishaps." A final spot has an injured married guy talking to his dumb, single friend about why he should have good insurance - all while the dumb guy is doing potentially health harming activities.

Written by Steve Hall    Comments (2)     File: Commercials, Good, Television     Sep-14-06  
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Just like State Farm's "Now What?".

Posted by: evil grimace on September 14, 2006 02:58 PM

Insurance is a need of course by everybody. What anthem wants is to consider their services first before others. That's they have such intersting ads. Now they got our attention because we're talking about it.

Posted by: kat11 on September 17, 2006 09:54 PM

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