Cosmetic Racism Makes Wearers Rather Ugly
Here's a good Saatchi & Saatchi campaign in which Racism becomes a cosmetic in a little jar that turns its users into human ogres, as demonstrated by the images and the slogan: "The more you apply it, the uglier you become."
Racism is cosmetic when you think about it, so the comparison is apt. Check out the female variant and one of ambiguous gender. - Contributed by Angela Natividad
Comments
It should also be noted that what you refer to as 'human ogres' is more similar to the average human face than the usual faces on cosmetic ads.
While the motivation behind the ads may be well intentioned, the ads themselves are prejudice on multiple levels. The ads are reinforce the beauty stereotype, "If you look like this your ugly" is not a good message to push. Also, while I know "white" people are/have been the largest (?), at least most influential group to practice Racism, it's important to note that Racism isn't limited to "white" people.
Resorting to slick marketing ads will do anything but solve our society's problem with various prejudices. The sooner people realize this the better.
So this is an ad campaign against stereotyping based on race...by using a stereotype of physical beauty? Beautiful=Good. Not Beautiful=Bad.
I call bullshit.
So, what's the point of these ads? All they do is promote stereotypes of what beautiful and ugly is and that what a physical looks determine a person's character.
So, what's the point of these ads? All they do is promote stereotypes of what beautiful and ugly is and that what a physical looks determine a person's character.
So, what's the point of these ads? All they do is promote stereotypes of what beautiful and ugly is and that what a physical looks determine a person's character.