MarketingSherpa Acquired by MarketingExperiments
- Research firm MarketingExperiments has acquired research firm and publisher MarketingSherpa. The two will continue to operate as separate entities while capitalizing on each other's assets.
- This morning Dennis Publishing's The Week magazine distributed 100,000 copies to New York City commuters. The promotional issue is part of Philips' "Sense and Simplicity" campaign and was ad-free except for a Philips branded cover wrap.
- Today through election day, when people in Brazos County call 1-800-FREE411 for a listing, they will hear a very brief ad for Justice of the Peace candidate Albert Navarro. It's the first time a political advertiser has used the free 411 service.
- Kooky vodka purveyor 42 BELOW was awarded Cocktail Spirit of the Year for the second year running at the 2006 Australian Liquor Industry Awards (ALIA) in Sydney last night.
Topic: Newspaper, Promotions, Research