Queen Elizabeth's Granddaughter Appears in Land Rover Ad


Oh the horror! AdPunch points to recent news Zara Phillips, the granddaughter of Queen Elizabeth II, has appeared in a Land Rover ad wearing a white gown covered in mud with the headline, "Beautifully Poised." Nice ad but it's apparently against royal protocol. Her appearance is part of sponsorship deal with Land Rover which sponsored her during her recent competition in the World Equestrian Games where she won a gold.

While the Queen might be angry, many other are just fine with her land Rover appearance. Labour Glascow East MP Ian Davison said, "Miss Phillips is to be commended for making her own way in the world. If she is cashing in on her success as a sporting star as other people do, then she is making something of herself."

Is this the end of royalty as we know it? Or is this just the natural way of things? Those in the U.K., please enlighten us.

by Steve Hall    Dec-12-06   Click to Comment   
Topic: Celebrity, Newspaper, Sponsorship, Trends and Culture   

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Zara isn't on the civil list, which means she doesn't get a wage from the state.
What the article missed was that Zara won the BBC Sports Personality of the Year on Sunday, with a massive majority of the popular vote, so full marks to Land Rover for some extremely prescient marketing (the ad appeared before the awards).
There were many moans about the win from the usual bunch of numpties with too long a streak of class envy. Their main complaint was that her privileged background gave her a head start, but that just shows how muddled some people are, and why Britain is so short of sporting champions.

Posted by: FishNChimps on December 12, 2006 10:30 AM

What a weird ad. Never mind the royalty shilling part, the art direction is atrocious. Her slouchy, bored-look-in-the face pose is anything but "beautifully poised." Looks like she's trying to suppress a fart.

Posted by: daveednyc on December 12, 2006 11:55 AM

Nice to see a girl earning an honest buck (or rather pound). FishNChimps has it pretty right - as has daveed, actually, but if he'd seen the BBC show, he'd know she comes across just like that: the word 'amazed' occurred I think four times in four sentences after the result was announced, and she said little else.
The answer to the royalty bit, apart from the fact that she doesn't get paid by the State, is that junior royals ought to get out into the world and do soemthing worthwhile, and in her particular sphere she's doing just that. And getting paid for it, which is also good.

Posted by: Rod on December 13, 2006 6:21 AM

Zara Phillips is NOT a Royal and never has been. When Princess Anne had her two children she specifically asked for them NOT to receive any titles. In other words, Zara Phillips is a commoner.

Posted by: David on December 13, 2006 9:59 PM

No you duffers! She *isn't* royal at all. She has to earn a living. I think she looks great in the ad. :)

Posted by: Gioff on December 14, 2006 2:37 AM