Anheuser-Busch, MingleNow Partner Up for Here's to Beer


Beer takes the internet dive with Here's to Beer, an Anheuser-Busch/MingleNow collabo intended to bring beer's social merits to social networking.

Here's to Beer includes blurbs on which celebrities you'd have a pint with, as well as some beer trivia and brewing history. We thought it was a fairly coherent idea but upon mentioning it to a twenty-something beer aficionado he scoffed, "Beer trivia and brewing history? All you need to know is Anheuser-Busch makes shit beers."

For A-B and MingleNow's sake, we hope that doesn't speak for the whole demographic. Actually, that's a lie. Bud's fine for drinking in secret at home when you're all depressed about your life, but we can't remember the last time we ordered one on tap.

by Angela Natividad    Jan-22-07   Click to Comment   
Topic: Brands, Online, Social   

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Oh, come come. In some of the bars I frequent, Labatt's is considered a "hoighty toighty import." I'm a shot-and-a-beer guy myself, and if I have my druther's its Jameson's and Guinness; on the cheap it's a good ol' B&B - a Beam and a Bud!

Posted by: Charlie Kondek on January 22, 2007 12:51 PM

Hello, Steve?
February 2006 just called.
It wants its news back.

Posted by: MK Olsen on January 22, 2007 1:46 PM

I'd like to clarify a couple facts from your post if I may.

-First of all, the Here's to Beer ( campaign is a multi-channel industry-wide initiative to promote beer drinking. The Beer Institute is the organization behind it and although a large part of the marketing is spearheaded by Anheuser-Busch as one of the largest brewers, it spans a large variety of brands and types of beer.

-MingleNow comes in as a vehicle by which the Beer Institute is reaching young bargoers, with the "Clink" program, which simply allows its users to photograph themselves drinking beer out on the town and clinking mugs and bottles, and then post them in galleries within the social network.

Posted by: Julia on January 22, 2007 5:37 PM