Blogs Launch, Online Ad Spend Up, Toy Explains, Brands Clueless

- Former Gawker Founding Editor Elizabeth Spiers, now founder of Dead Horse Media plans to launch several new blogs. One will cover organic living.

- Online ad spending is predicted to increase 18 percent in 2007 while media spend in other media decline.

- If you want the background behind those 20 websites Toy, New York created for OfficeMax, here's the video that recaps the project.

- Apparently, consumers aren't the only ones having trouble understanding a brand's positioning. In a recent Louws Management Corporation study, it was found just 1/4 could clearly articulate their company's brand positioning. Oops.

- Incumbent Riney is out of the Sprint Nextel pitch. Goodby, O&M and Y&R remain.

- Boobs and bikinis are now hawking coffee at coffee shops.