CarsGuide Guides Star-Crossed Geniuses to Dream Cars

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Ad subtlety takes skill and a bit of patience with your consumer, but done well it makes all the difference in a great piece of print or television. A breaking campaign for Cars Guide enlists the magic of Cummins and Partners to deliver the message "Choice is everything."

You need to see the ads big for the full effect but check out the variations with Doc Brown and - by gad - is that Mr. T or a guerilla warrior?! We'd know that telltale feather anywhere. Of course guessing always gets one into trouble so if you know better, let us know and we'll telepathically pin a gold star to your pullover.

Written by Angela Natividad    Comments (2)     File: Good, Magazine, Poster     Jan- 8-07  
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That's not Einstein in the first variation -- It's Doc Brown, from the "Back to the Future" movies. Thus all the clocks, and his searching for a DeLorean...

Posted by: Jim G on January 8, 2007 12:23 PM


Posted by: Angela Natividad on January 8, 2007 12:25 PM

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