Pizza Hut MySpace Effort Not Consumption-Friendly


You know when you watch a friend do something so stupid you wish you were never born so you could never have seen it? That's the feeling that flooded us when we saw Pizza Hut's latest social networking snafu: the uncool-but-cool pizza delivery guy.

Even if you forgive the use of Incubus' Drive, the pretentious article-preceding-name ("The Ted" - why not go all the way and call him The Tedster?) and the awkward "Who I'd like to meat?" joke, you have yet to account for gratuitous use of words like "babe-licious" and "par-tay."

Let's not forget the use of seedy come-ons like "In a court of girls, I'm the prisoner, not the judge ... and I've been very, very bad." The page in general is so wince-worthy that the very thought of pizza afterward made us throw up in our mouths. Way to go, imc2!

by Angela Natividad    Jan-25-07   Click to Comment   
Topic: Bad, Brands, Guerilla, Online   

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I'm at a loss. Originally, I thought it was a dork pizza delivery guy. That is, until I got to the bottom and read...

2007 Pizza Hut, Inc. All rights reserved. The Pizza Hut name, logos, and related marks are trademarks of Pizza Hut, Inc.

So does Pizza Hut actually think this MySpace page is going to help them in some way? Is this supposed to make me think that Pizza Hut is cool and, therefore, should be on my list of things to do?

Don't insult me.

Posted by: Ben on January 25, 2007 12:36 PM

I admire the effort. Pizza delivery men ... who would ever think of them as cool anyway? And normally you couldn't even associate the delivery man with the pizza business. I like it ...

Posted by: Eileen on January 25, 2007 2:08 PM