Your Miserable Life Provides Free Trip to Hawaii
Adrants reader Jeff Wasiluk writes to tell us, "For most of us, day to day creativity only pays off in our minds. Sure there is the occasional award, standard company raise, maybe you even got a pat on the back. Good for you. But me, I'd rather have those little sparks of brilliance put my ass on the beach and a mai tai in my hand." Point taken. Which brings us to Rather be in Hawaii, a site from Starwood Hotels and Hawaiian Airlines, on which you can upload an image of an unpleasant moment of your life and have it paired with another image of vacation perfection. If you win the contest, you get a 5 night stay in Hawaii at a Starwood Hotel with airfare courtesy of Hawaiian Airlines. Go ahead. Upload your misery and go to Hawaii.
Comments
The original ad campaign is a few years old. Done by Milici Valenti Ng Pack of Hawaii. I think it won some awards at the local Addy show. The TV spots were pretty good.
MVNP also handles Aloha Airlines, which is interesting only because the Starwood site partners Hawaiian Airlines.