Fuel Recycles for Mazda's Queue of Lame Duck Campaigns


Commendably persistent in its quest to spark the libido of speed-freak co-eds (previous attempts one and two), Mazda throws the weight of some slightly-below-indy Canadian bands behind a new virtual driving game.

Created by Fuel Industries, the courses were shot on college campuses and university students can choose between three.

We played the game and it seemed promising until we realized the speed couldn't be adjusted (from what we could tell, anyway) and we didn't even have to mess with the right or left functions. Just keep pushing the forward button and the car turns for you. If only real-life cars were that smart. Oh wait, Lexus might be.

Learn something from Candystand, the branded-game pros, or even Nokia, who really struck gold with almost the same idea. In fact, it was made by the same people.

Ew, a sloppy seconds campaign. Not cute.

by Angela Natividad    Mar-21-07   Click to Comment   
Topic: Bad, Games, Online   

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Very bummed. Couldn't crash into any parked cars and make them explode. It was like the Disney ride with the old cars on a guided rail.

Posted by: makethelogobigger on March 21, 2007 10:22 PM

Hi Angela,

I TOTALLY agree. You've got be incredibly careful with any kind of automotive advertising.

A recent campaign of mine for a large auto chain in the UK recently backfired spectacularly and I ended up losing sleep and having to care for my husband as a result:

So in conclusion, be as careful advertising for the road as you would be driving on it.

Posted by: Mrs Belmot on March 22, 2007 9:49 AM

That's some sound advice.

Posted by: Angela on March 22, 2007 2:24 PM