Nejma Sunflower Oil Makes for Cleaner Cooking

We really like the simplicity of this ad for Nejma Sunflower cooking and frying oil, which by contrast makes any other option seem like the equivalent of cooking over petrol.

Sometimes taking the purer tack can just destroy the competition by association, a little like how a certain president must feel when doe-eyed cause-toting Al Gore walks into the room.

by Angela Natividad Jul-27-07 Click to Comment
Topic: Good, Magazine, Packaging

Comments

Where is this from? Is it a real ad? A double-page spread for cooking oil?

Posted by: Jason on July 27, 2007 1:29 PM

this is a spec ad. even the photography looks studenty.

Posted by: specs are us on July 30, 2007 11:55 AM

Well I think posting spec and addressing it as if it were a real ad doesn't really help anybody.

Spec can be anything, and it only belongs in student books. There is no brief. No problem to solve. Our business is problem-solving, not making images that just show how witty someone can be. That's just too easy.

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Posted by: obaseki on October 5, 2007 1:11 PM