Saatchi Wins No Cookie for Creativity


After All You Need is Luvs, we can't say we're crazy about anything Saatchi at the moment.

But having seen this conspicuously similar pair of ads by MFI and IKEA, the Ad Police - an incognito force - did some following-up and found another pair of matched ads from the same two campaigns.

See IKEA's fighting couple, 2002, Crispin, Porter & Bogusky.

See MFI's fighting couple, 2007, M&C Saatchi.

Way to leave your lovemarks, guys.

by Angela Natividad    Jul- 9-07   Click to Comment   
Topic: Agencies, Commercials, Worst   

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Wrong Saatchi agency - the MFI ads are by M&C Saatchi.

Posted by: FishNChimps on July 9, 2007 7:35 AM

Merci, FNC

Posted by: Angela on July 9, 2007 9:48 AM

hey how do i get onto the squad?

Posted by: dubya on July 9, 2007 10:46 AM

Ad Police. Awesome.

I hope they start investigating scam and the questionably run ads that win big at the shows too.

Where do I send my donation?

Posted by: Chas on July 9, 2007 12:53 PM