Sony Bravia Play-Doh Ad Proves (Possibly Too) Inspired
You know you're stunningly geeky when you suffer edge-of-seat anticipation for the next installment of a Sony ad. (Will it be like Paint? Will it be like Ball?)
Shedwa finally ends our wait - and the final result isn't much like its predecessors at all. Created by Fallon with the work of 40 Passion-based animators, this is arguably the smoothest, most well-orchestrated use of stop-motion animation -- and, well, Play-Doh -- we've seen yet.
The ad also has an emotional pull that can probably be attributed to use of The Rolling Stones' "She's a Rainbow." Ad editors call this laziness - pop hits always bring easy emotion to a piece.
Which is the perfect segue into a still bigger buzzkill: Looks like the ad was a rip off a panoramic originally created by, but not credited to, husband/wife team Kozyndan.
Come on, Fallon/Passion. Credit your muses. How can we love it now?
Just a quick note - 'this guy' is actually a husband and wife illustration team (http://kozyndan.com/), who have been doing amazing bunny-infused (and non-bunny) pieces for a ton of magazines, bands, commissions etc.
And yes, the new ad is reeeeally reminiscent of their work.
Damn! I actually did kinda like the commercial (which I, to, was looking forward to with a shameful amount of anticipation). But nothing turns me off faster than "creative (and unattributed) borrowing." Yuck.
Too bad. If the people att Fallon had only given a little creative hat-tip in the beginning, I'm sure that Kozyndan would have been happy for the publicity. Now Fallon and Sony will have to deal with the PR bungle - even if it'll probably only have limited effect on the target audience.
The first Sony ad was a ripoff also ... this ran on the Dave Letterman show in 1996:
Fallon couldn't write an original idea if you paid them...oops someone was silly enough to do just that!
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