Andy Soothes Edgy CMOs with Deceptively Straight Face


Andy Berndt, once of Ogilvy and now of Google, got up in front of a bunch of marketers last week and said, "Google is not starting an ad agency."

MarketingVox (i.e. me in less knee-slapping form) compares this statement to that made by Google's Alan Eustace pre-Android. You know the one: "We're not doing a mobile phone."

Google may not be starting an ad agency, but you don't have to start an ad agency to make life hard for ad agencies. (And hey, maybe that's just what you slackers deserve.)

One more time: "Google is not starting an ad agency." Think about everything that sentence leaves out.

Show of hands if you believe Andy.

by Angela Natividad    Jan-21-08   Click to Comment   
Topic: Agencies, Brands, Opinion   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Isn't that like the three great lies... The checks in the mail... Of course I'll respect you in the morning... And the third is too dirty, even for AdRants... But I'm sure you know what I mean. Anyway... Google is going to eat every BDA alive, and serves them fucking right...

Posted by: george parker on January 21, 2008 9:35 PM

I know the lines, all right. I'm damn tired of saying them!

Posted by: AN on January 21, 2008 9:48 PM