Gawker Editorial to Compensate Big-Traffic Bloggers with Big-Ass Bonuses


Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.

Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.

"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.

Here's a breakdown of how the new compensation/reward process will work, straight out of Noah Robischon's Editor Newsletter:

Each site will be assigned a pageview rate, which is the dollar amount that each 1,000 pageviews on the site is worth. Although this sounds similar to an advertising CPM, this number has nothing to do with your site's revenue or advertising value. At the end of the month, if the money you earn in pageviews exceeds your monthly base pay, you will be paid the extra money as a bonus.

This chart should make it clearer. If your site has a PV rate of $5:
$2,000 = 400,000 views:
$5,000 = 1m views:
$7,000 = 1.4m views

Based on this example, if your base pay is $2,000 per month then you would need to get upwards of 400,000 pageviews to begin earning bonus. A total of 500,000 views would earn $500 bonus (or $2,500 total pay).

MarketingVox says the rewards model will apply to guest writers on Gawker sites, as well as editorial regulars.

by Angela Natividad    Jan- 2-08   Click to Comment   
Topic: Online, Publishing, Trends and Culture   

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90+ blogs are attended lovingly by the advertising sales department at Weblogs... to tailor the Marketers message...

"hidden" ads in the guise of WOM endorsements by peer leaders...this is preferable to paying writers for their work in straight up articles sponsored by brands?!?

(revised and all expletives were deleted)

Posted by: arthur on January 2, 2008 3:57 PM

Angela... My sweet darling...
This only goes to prove what I have always said... You cannot make money blogging. You may have a blog, on which you plug your books or speaking shit, a la Seth Godin, or whatever... But... You cannot make money blogging in it's purest form... It is totally contradictory to what the FUCK a blog is all about. For Gawker to do this shit is even worse than those "Work at home" scams where you fill in hospital, or dental office forms for fucking for ever. And at the end of the day you realize you are making less than half of the minimum wage pay scale. Fuck Gawker, fuck the people who read it... And, I'm sorry kiddo's, but fuck anyone dumb enough to fall for this shit.
Wouldn't you think by now people would be smart enough to see through thi? Speaking of which... Where the fuck does Steve get all these great ASS shots from? Oh, unless they are you... In which case, I'm sorry I asked the question.
LOve you guys/Happy Whatever/George

Posted by: george parker on January 2, 2008 4:34 PM


George has discovered the secret to our great ass shots.

Posted by: Angela on January 2, 2008 6:27 PM