Piggly Wiggly: Why Diamonds? Slide Some Beef On 'Er

For Valentine's Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.

We're weirded out by the contest creative, which feature a woman wearing meat where a diamond should be. Clearly the difference between uncut rock and uncut bloody raw rack is narrower than we thought. Check out the Say it with Beef variant.

If nothing else, we're gonna assume this means we can take Steak and Blowjob Day off the calendar.