Big Ass McDonald's Coffee Ad Makes Smart Use of White Space


We're a big fan of white space. We hate ads that cram so much shit into available space under the misguided belief people will actually read the shit. Car dealers ads immediately come to mind as do many billboards whose creators seem to believe every one is a speed reader and blessed with binoculars for eyes.

So whenever we see an ad that gleefully makes use of white space, we can't help but love it. Especially when it actually serves the intended message as does this Swedish McDonald's ad which promotes the chains ginormous coffee. Thank you, DDB Stockholm for giving us our fix.

by Steve Hall    Feb-26-08   Click to Comment   
Topic: Brands, Good, Magazine   

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So in Sweden McD's now serves their hot coffee in oblong cups, three times as wide as Rush Limbaugh's mouth? I smell lawsuit!

Posted by: Dan Barron on February 26, 2008 10:29 AM

is this to scale?

is this a photo of a magazine that has the ad, or is the wood grain background part of the ad itself?

Posted by: brian on February 26, 2008 10:42 AM

Your car better have one big-ass cup holder to fit that big-ass cup of coffee.

Posted by: Call me Earnest on February 26, 2008 10:44 AM

Oh you literal types! :-) Can't we just enjoy the beauty of it? Oh and Rush Limbaugh's mouth could probably swallow one of these coffee cups whole!

Posted by: Steve Hall on February 26, 2008 11:07 AM

As a writer, i'm still a glutton for visual solutions.

Simple is great.

This is simple.

This is great.

Nice work.

Posted by: olive on February 27, 2008 2:31 AM