Flanked by '72 Dolphins, Reebok Politely Seeks Super Bowl Buzz

This ad for Reebok aired after the game ended on Super Bowl Sunday. It's called "Giants, Welcome to Perfectville."

The premise: the 1972 Miami Dolphins -- the only undefeated team in NFL history -- have long been living in a sleepy but sunny town called Perfectville. One of the members receives a gift from the NY Giants playfully marked, "Enjoy it for one more year."

Other tame leaps at humor include players reliving games, but slowly forgetting what positions they played.