So now we know using FedEx is a far wiser delivery solution tha carrier pigeons. In FedEx's Super Bowl spot, we have an underling discussing the use of pigeons as a method of delivery., All seems well until we look outside and see pigeons reeking havoc attempting to make deliveries. The boss say, "We better stick with FedEx.
There's a lot of drama in the ad. Crashing windows. Cars being mangled. When that;s coupled with the calm demeanor of the boss and his employee, it makes for interesting viewing.
We have no idea what Cars.com's Super Bowl ad was actually about, but it involved a really hot tatted islander who releases a murderous carnal scream, and a circle of flame where we hoped a gladiator fight would take place between the two white collar guys standing inside. No such luck.
We knew Dell was working on changing its image, and we knew it was going to do a spot for its new project (red) line during the 2008 Super Bowl, but we didn't realize it would involve cop fondling and just general gratuitous ass-slapping.
Neat. In, like, a generic Super Bowl sorta way.
Bottom line (which competes only in bottom-line brevity with SalesGenie): "Buy Dell. Join (red). Save Lives."
OK, Doritos. For a minute there I didn't know I was watching a commercial. Some sizzling sound effect with messages we didn't quote catch. The some girl starts singing about...Bum??? Bum, bum, bum. Huh? So I guess this is the chick that won the CGM contest. Kina Grannis is her name and you can hear her song on the Doritos site.
Bridgestone just shocked us into submission with an ad involving a squirrel's near-death experience by tire skiddage. We knew there was screaming; there was just a lot more than we expected. Suddenly we feel like road kill has feelings. Mostly of horror. Possibly of revenge after the fact?
This Under Armour commercial is visually stunning, wonderfully created, beautifully shot. Amazingly colored. However, as we started intently at it, we soon realized we had no idea what it was trying to tell us. Oh sure, Under Armour is the uniform of those who will lead in the future but when a 300-style dude stands atop a crowd and shouts, "The Future is Ours!" you can't really help but laugh. Well, at least we did. View the commercial here.
Bud Light's given us another one of its brief flourishes, with men using large cheese and baguette to smuggle Bud Light into their girls' wine and cheese party.
Yeah, because any man smuggling liquor is going to pick Bud Light -- to the unanimous acceptance of his chums. That's realistic.
Loved that Audi mafioso ad. We know from experience that nothing's more devastating than waking up covered in oil. Well, depending on the oil. See the commercial here.
The Bud Light Fire commercial turned out to be a bit more comical than we had assumed it would be. We have a guy demonstrating his ability to light candles during a romantic dinner until he asks his date if she had cats. Of course, he's allergic and he begins to sneeze...fire. Good stuff. Typical Bud Light humor but amusing enough for Super Bowl audiences.
Um, ouch? Some guy under the knife, giving feedback to the surgeons about whether or not he feels the pinch. Idea is to advocate the voice-activated Sync (now stock in Fords).
The surgery scenario was promising; otherwise that was a really dull ad. Link to follow.