That's a Saturn, All Right.

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If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"

This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.

Oops.

by Angela Natividad    Mar-31-08    
Topic: Bad, Brands, Commercials, Television



Smooth-Talkin' Beetle Flatters Model into Frenzy ... and Vice-Versa

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Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.

He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.

Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.

by Angela Natividad    Mar-31-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Aquafina Pins Piniella for Daily Words of Wisdom

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If the bobblehead starts talking to you, squeeze the wheel and look straight ahead. It's probably just an Aquafina promotion.

To celebrate its snappy new designation as "Official Water of Major League Baseball" (sorry, there's an official water?), Aquafina has launched Lou's Daily Affirmations, featuring Lou Piniella.

Put together by Tribal DDB Dallas, yesterday's affirmation was "Life is always more interesting with a bat in your hands."

No need to tell me twice. The pinata might need convincing though.

by Angela Natividad    Mar-31-08    
Topic: Brands, Campaigns, Online, Sponsorship



Around Here, We Call Him the Poetic Prophet.

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It's a dude rapping about design coding!

If my mom threw out my rap cassettes and replaced them with SEO rap (as opposed to rap about seeking out the Holy Spirit), she would have changed my life forever.

And I would have thanked her (as opposed to throwing things across the room and crying, because that E-40 cassette cost me three days of unspent lunch money, and also because I would never again have the opportunity to memorize all the lyrics to "Sprinkle Me").

More SEO rap here. Topics include conversion closing, paid search, link building and social media. Lyrics included.

more »

by Angela Natividad    Mar-31-08    
Topic: Good, Online, Tools, Video



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Mortgage Crisis 'Splained, More Sites Go Siteless, Car Porn Covered, Go Blog for Book Deals

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- Kevin Horne reminded us of the existence of the Subprime Primer. All that fucked-up logic isn't just acid caricature. The mortgage crisis really happened this way.

- Modernista wasn't the only brand to go siteless. So has this Britney Spears fan site. And Jung von Matt in Stockholm.

- This Facebook app takes your existing profile pic and lets you turn it into a bar-hopping, casual-sex-having avatar. Okay, maybe not so much casual sex.

- Like cars? Aw, that's cute. See MTLB's NY Auto Show Car Porn Wrap-Up. We like it when he vents.

more »

by Angela Natividad    Mar-31-08    
Topic: Online, Promotions



'Brothers Forever' Guy Parties with EyeWonder in Trademark Supersuit

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Renaldo Lapuz -- who gave American Idol fans whiplash with his infectious hurts-so-good tune -- rocked out with EyeWonder for the latter's first-ever "March Adness" event in Times Square.

March Adness, which was co-sponsored by Adobe and Akamai, kicked off the NCAA college b-ball tournament on March 20 with three concurrent parties. The other two went down in LA and Chicago.

Here's a closer shot of Lapuz with his awesome Simon hat.

more »

by Angela Natividad    Mar-31-08    
Topic: Celebrity, Industry Events



T-Mobile Asks Engadget Mobile to Stop Using Magenta

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In yet another display of corporate legal idiocy, T-Mobile parent Deutsche Telekom sent a letter to Weblogs, Inc.'s Engadget Mobile asking them to stop using the color magenta in their logo. The letter states T-Mobile uses the color magenta in its logo and, as a result, people might somehow become confused as to what T-Mobile does and what Engadget Mobile does.

more »

by Steve Hall    Mar-31-08    
Topic: Bad, Brands, Policy, Strange



Russian Mail Order Brides Need No 'Evolution'

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The mail order bride thing is questionable at best but this new commercial for loveme.com which spoofs Dove's Evolution and claims Russian women need no retouching spoofs the original perfectly. Rather than the woman in the video getting retouched, it's her surroundings that need help rising to her level of beauty; "proving" the existence of natural beauty.

You could attack the morality of this from a million different angles but we're (damn it's really hard to stop doing this "we" shit) going to appreciate it for its stand-alone beauty, just like the commercial asks us to focus on beauty as the sole quality a woman has to offer a man who can't get a date for himself.

by Steve Hall    Mar-31-08    
Topic: Bad, Commercials, Good



If Slow Graceful Camera Work is Your Thing, You'll Like This Lingerie Ad

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If you like watching commercials in which the camera slowly makes visual love to a beautiful woman, then you'll love this new commercial for Livera Underwear featuring Dutch babe Yolanthe. There's really nothing else to say about this. You either like it or you don't.

by Steve Hall    Mar-31-08    
Topic: Commercials, Good, Racy



Sandwiches Talk, Gore Spends, Doritos Advertises to Aliens

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- Two Arby's roast beef sandwiches talk to each other. Yes, it's an actual television commercial.

- Al Gore is spending $300 million to spread his global warming gospel.

- Doritos is running an ad contest in the UK which awards the winner to broadcast from a radar in Norway into space for 24 hours. Great media buy!

Miller Lite is changing the packaging of its signature Lite beer in April.

- Agency.com is expanding its management team with the addition of Dawn Furey as managing Partner. More like they're replacing their continuously revolving door of agency management.

- A good indicator CBS is catching on to what works on YouTube.

by Steve Hall    Mar-31-08    
Topic: Commercials, Strange









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