« Feb-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  |  23  |  24  |  25  |  26  |  27  | Apr-08 »

George Bush, Al Pacino, Donald Trump Hawk DISH Network

dish_frank_trump.jpg

These are really, really bad! No, wait, these are really, really good! No wait....damn it, we're conflicted about this new DISH Network work sent to us from Fueld (yes, that's spelled correctly) Films. In the three commercials, comedian Frank Caliendo takes on the personas of Al Pacino, Donald Trump and George Bush. He does a fairly good job but we're not sure these commercials sold us anything.

more »

by Steve Hall    Mar-18-08    
Topic: Bad, Campaigns, Celebrity, Commercials, Good



McDonald's Happy Meals Go Digital!

digital-happymeal.jpg

In conjunction with Fuel Industries, McDonald's Europe is launching digital "toys" for Happy Meals through April and May.

The "Fairies and Dragons" universe (for girls and boys, respectively) can be accessed via CD-ROMs inside old-school McD's Happy Meals. The campaign and associated characters are original creations by Fuel (for mommies who get moody about rampant product placement).

more »

by Angela Natividad    Mar-18-08    
Topic: Brands, Online, Promotions



Future of Advertising Predicted by Leo Burnett Futurist

swells.jpg

Leo Burnett London Futures Editor Ben Hourahine thinks he has the answers to the future of advertising. Some of what he says makes sense. Some just reinforces the notion advertising will accost anything it can get its hand on. There are no easy answers but at least it's being talked about.

One thing is clear. Marketers and advertisers will never again have the power they once had. There will never again be another M*A*S*H TV moment. Fragmentation will continue to the point of individualized advertising. Advertising, itself, won't really be advertising at all. It will be an information repository people can refer to when they are interested in a particular brand or product.

by Steve Hall    Mar-18-08    
Topic: Agencies, Opinion, Trends and Culture



It's a Mobile Barbeque! How Very American

great-america-bbq-tour.jpg

Tabasco's Chipotle Sauce, Weber Grill Creations seasonings, Royal Oak charcoal and Chinet tableware have joined forces with the Kansas City Barbeque Society to launch the first-ever Great American BBQ Tour.

The sample- and recipe-packed bus will start its slow journey in Rio Rancho, New Mexico during the Pork 'n' Brew BBQ Cookoff from March 28-29. It'll visit 25 cities before coming to a stop at the Jack Daniels World Championship Invitational in Lynchburg, TN (October 24-25).

See tour info and schedule.

We are hungry for rib of animal drowning in spicy sauce. And maybe apple pie with Kraft Singles on top.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Outdoor, Promotions, Sponsorship



Follow Ad Age's Digital Conference With Twitter

Ad_Age_Digital_Marketing_Conference_Logo.jpg

If you're a Twitter user, you work in advertising and you really wanted to go to Advertising Age's Digital Marketing Conference today and tomorrow in New York but couldn't, you can follow the Tweets of those who are there. While there are likely many Twitterati there, the ones I know about are http://twitter.com/THespos1, http://twitter.com/steverubel and http://twitter.com/Armano.

by Steve Hall    Mar-18-08    
Topic: Industry Events, Social



24 Mini-Sodes Used to Hawk Manly Man Deodorant

24-online.jpg

DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.

But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.

Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Sponsorship, Video



Spitzer Slapped, Long Gone, Social Influence Measured, Mini-Skirts Mobilize

samsung-miniskirt-phone44%287%29.jpg

- Do we really need more Elliot Spitzer jokes? Apparently so and this time it comes courtesy of New York magazine which commissioned three artists to take their shots. Three entries come from Ogilvy & Mather.

- If you want to step inside the offices of Wieden + Kennedy, you can (well, virtually) courtesy of this Flickr photo set.

- The Experience Economist argues advertising will kill social media.

- Apparently the Mac Guy, aka Justin Long, will not be returning for future Mac ads. We've heard this before but Slate thinks it should stick this time calling Long a "smug little stwit."

- Social media lover Alisa Leonard takes a detailed look at how the influence of social media can be measured.

more »

by Steve Hall    Mar-18-08    
Topic: Brands, Campaigns, Social



VEGAS.com Employees Have it Good. Real Good.

vegas-segway.jpg

Aw, this is cute. Watch an apathetic VEGAS.com employee explore Sodom on a Segway. We like it best when he rejects the strawberry like it's poo.

This is part of a spankin'-new VEGAS.com TV campaign called "The Vegas Experts." It cost a total of $20 million. Other spots -- produced by Stella Productions -- will follow the exploits of the Las Vegas geek squad as they go about their daily business, which is nothing like cog life anywhere else in corporate America.

Featured celebrities will include The Blue Man Group, Carrot Top and Louie Anderson against backdrops like Jubilee, Fantasy, X Burlesque and Le Reve (where this ad takes place).

by Angela Natividad    Mar-18-08    
Topic: Commercials, Promotions, Television



Gaspari Nutrition's Box Most Sought After Box on the Planet

gaspari_nutrition_marzia_prince.jpg

Leave it to Copyranter to find the raciest ads out there and leave it to Adrants to share them with you. While there are literally thousands of words (we learned many we'd never heard of while having dinner with the Fleshbot crew at SXSW) to describe that particular area between a woman's legs, "box" remains one of the most popular and one of the most goofed. So, it is without surprise, the headline next to a visual of 2007's Ms. Bikini Universe Marzia Prince with a box of body strength supplement Gaspari Nutrition in front of her, yes, box, reads, "The Most Sought After Box on the Planet."

What more can we say? Sometimes headlines just write themselves, don't they?

by Steve Hall    Mar-18-08    
Topic: Magazine, Racy



Ford Fusion Commercial Captivates

ford_fusion_ice.jpg

Dark. Moody. Mesmerizing. Mysterious.Yes, we are attaching these descriptors to a car commercial. A Ford Fusion car commercial no less. In the commercial, we see a man drive off from the airport while a plane takes off. He then drives across land and see to arrive at the plane's destination to tell the woman he loves he forgot to tell her something before they parted hours earlier.

Adding to the cryptic intensity of the spot, created by Y & R Toronto, is the fact we never find out what it was the man forgot to tell the woman. Very, very nice.

by Steve Hall    Mar-18-08    
Topic: Best, Brands, Commercials



« Feb-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  |  23  |  24  |  25  |  26  |  27  | Apr-08 »



Stanton Optical


Featured FREE Resource: