Mazda Courts YouTube Car-Lovers with YouTube-Esque Demo


Maybe because it has so much trouble getting people into actual cars, Mazda is inviting users to test-drive its virtual cars on Southern California roads: Angeles Crest, Arroyo Pkwy, the Pacific Coast Highway and Decker Canyon.

There's an explanation for the odd action angles (for example, the one where you get a birds-eye view of the front wheel). Mazda observed that on YouTube, car enthusiasts strap cameras to the sides of their cars to show you how gears shift and such.

Okay, then. Now excuse us while we head back to Problem Playground.

by Angela Natividad    Feb- 7-08   Click to Comment   
Topic: Brands, Campaigns, Online   

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Mazda having trouble getting people into its cars?

"Coming off a year in which its sales grew more than 10 percent, Mazda North American Operations (MNAO) today reported its best January since 1994 with sales of 21,212 vehicles for January 2008, accounting for a 10.2 percent increase versus last year."
press release

Posted by: ivv on February 8, 2008 12:21 AM

Driving on virtual SoCal roads has to be better than the traffic inferno the real thing is like...

Posted by: sonya on February 8, 2008 3:32 AM