Love? THAT'S Your Big Solution?!
"Jump," featuring the furry friendly Gaspar, is an attempt by Dentsu Canada to push Vespa out of the "pseudo-bike" realm and into ... well ... hrm.
Come on, Dentsu. Can't you make Vespa sexy without inviting a comparison to Blades of Glory? Oh, and the whole "Vespa: Built for love!" thing doesn't make it any easier for Vespa owners to scoot proudly down the driveway with their chins up. Well, unless they're in Europe.
From experience we can admit owning a Vespa is fucking awesome, except for those awkward instances when some 4x4 owner from way-back-when calls and goes, "Yeah. I think I saw you the other day. You were on some kind of scooter thing and I didn't want to stop and say hi because I thought you might get hit."
Topic: Brands, Campaigns, Commercials, Television
Boooooooo! I wanted to see a real jump followed by pain and blood. Where are you Steve-O when we need you?
The solution to riding with pride is to live in a scooter friendly city like San Francisco or...um...
yep, def Evel Knievel.
better pic in similar outfit here: http://www.nydailynews.com/img/2007/12/01/gal_evel-1.jpg