Why Would Anyone Jump Through Hoops to 'Experience' Your Ad?


Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.

All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.

You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.

by Angela Natividad    May- 2-08   Click to Comment   
Topic: Brands, Campaigns, Online, Sponsorship, Worst   

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How many years have we been using the internet to market and they still haven't learned that the average consumer doesn't want to go through all of this just to 'try' the product. When will this stop?!

Posted by: Matthew Bortmess on May 4, 2008 10:35 PM

The site loaded and ran fine for me. Seems like it's running on Flash so I'm not sure what software download you're referring to.

And as a NASCAR fan, I loved it.

Posted by: Jason on May 5, 2008 5:56 PM

Marketing that is integrated in alternative media is much more effective. I like when there are samples of the product in a magazine etc. I actually came across a college spiral bound notebook from GPA Media that uses samples in their ads. They have the new post its notes in their ads to try. Students are taking notes and notice the ads but they are not overwhelming. Check out gpamedia.com......great new way to advertise without going through hoops to try a product. My company came across them and is placing ads for college students in the fall with GPA Media.

Posted by: Sara on May 14, 2008 1:21 PM