Hallelujah, It's Raining American IOUs!

newyorkese-dollar.jpg

To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.

The dollars featured the NEWYORKESE logo and the phrase "Tu vuo fa l'americano ma si Made in Italy" -- "you want to be American, but you were Made in Italy" -- the title of a song by Renato Carosone.

CEO Gianfilippo Fontana of NEWYORKESE called the effort part of a "low budget advertising campaign." She added, "Thankfully the dollar exchange was very affordable."

Don't thank us, honey. Thank the Big Man in Office.

---

* Never mind that the dollar is worth less to the Europeans than Sarkozy's back hair.

by Angela Natividad    Jun-20-08   Click to Comment   
Topic: Events, Guerilla, Promotions   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

It is against the Law to deface US Currency
that is in circulation. 6 months in prison. Who to call? Who to call?

Posted by: Marc on June 24, 2008 1:43 AM