It's Hard to Swing Camp if You're Part of the Joke.


Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*

In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.

In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.

Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.

If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.


* Not to be confused with the Samsung Instinct, which is sponsoring an online miniseries and teaching us safari facts.

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yeah, but did they misspell any words/use incorrect grammar like the scarlet campaign did? 'cause if not, it's no good.

Posted by: evan on July 30, 2008 5:30 PM

Who's uncool enough to want an iphone knockoff?

What a rip. As bad as 'Miller Chill' trying to copy Corona or TAG copying Axe. Dork MBA's all thinking they can just buy cool.


Posted by: Marcus on July 30, 2008 11:46 PM

so...who was the Wifey in the Instinct commercial titled "Launch"?

Posted by: gary on April 10, 2009 2:20 AM