Philly Does Single-Stream Recycling. Oh Boy
Philly's doing this "single-stream recycling" thing, a convenience ploy to make urbanites more earth-friendly.
Single-stream recycling is when you take all recyclable goods and put them in one bin. We've been doing that in Walnut Creek for years. Here's what ends up happening: everyone disregards the rules and starts putting damn-well whatever they please into those bins.
I know this because one time I saw my neighbor put an old furnace filter in his, and I asked him why he was doing that, and he said something like, "It din't fit in the trash, and somebody'll be able to origami it into something else."
Anywho, the Philadelphia Recycling Office dubbed July 7 "BINdependence Day," because that's when single-stream recycling starts. Can't wait to witness the havoc.
See the campaign bus wrap; LevLane/Philly did the creative work.
Topic: Cause, Online, Outdoor
Yeah, not only that but they used an obvious headline, too. if they do t.v., i can already hear the beatles song playing.