My God, is that an Asterisk You're Hiding? You Filthy Fake.


Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**

Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)

But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.


*Good thing Cingular left the game before we all found out, or it would've been mayhem!

** Truthfully, I always thought the # sign was more abrasive.

by Angela Natividad    Aug-14-08   Click to Comment   
Topic: Cause, Commercials, Magazine, Strange, Video   

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Good idea.

We should do it for creatives and agencies who win for scam ads in award shows.

Posted by: Leslie on August 14, 2008 3:05 PM