OMG! Breaking! Newsflash! Enfartico Creator Revealed!


OMFG! Can you believe it! Is it really possible? Could this really be happening? Could we really be getting this excited and worked up over an agency spoof site and the realization it was created by an ad blogger? Apparently so, given the endless press Adomatica's Robert Gilbreath, creator of Enfartico (now defunct), received following the launch and "leaking" of his Enfatico spoof site.

AgencySpy has full on, breathless coverage in lengthy detail for those who want to wallow in the juicydetails of a fake agency website that's managed to garner almost as much press as the agency itself. That said, it's sad Enfatico couldn't just go along with the joke. It's sad they just officiously shut the site down. It's sad they didn't launch their own CGM/UGC/Web 2.0 response. It could have been fun. Oh well. In this instance, the party line was followed to the letter. No company wants it's brand toyed with but Enfartico was hardly doing harm to Enfatico.

Enfatico's response just makes it look all the more slow-moving than everyone assumes. But like most assumptions which make an ass out of u and me, Enfatico has, according to Dell representative Richard at Dell, done quite a bit of work for Dell so far. It's just all been small time stuff. Seemingly, there's a lot of foreplay going on between Dell and Enfatico and, just like a really bad porn movie, we're all going to have to wait a long time for the final, cataclysmic orgasm to explode, spewing THE NEW DELL all over the world.

Until then, everyone will have to keep stroking in anticipation.

by Steve Hall    Aug-19-08   Click to Comment   
Topic: Agencies, Brands, Consumer Created, Spoofs   

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Was anyone surprised the creator is a hack, not unlike the writer at Agency Spy who hyped the nonsense? They both have Adrants to thank for providing them with such attention. Now the creator can go back to his third-rate SEO/SEM existence. Check out his company’s website—it’s a bigger joke than his Enfartico spoof. Hilarious. And the Agency Spy writer, as you suggest, will continue to masturbate in his cubicle until another big scoop comes his way.

Posted by: whateva on August 19, 2008 12:47 PM

He's not a hack. I actually liked the spoof site. It got a lot of publicity and it was fun. While I may feign boredom at times, we all needs diversions like this from time to time.

Posted by: Steve Hall on August 19, 2008 12:59 PM

Agreed we all need diversions. But to say the guy isn’t a hack? Not too sure. First, his site has zero examples of his work—but praise from unnamed sources. Plus, he presents as much silly jargon (e.g., Reputection™) as Enfatico. The clichéd term that applies here is, “The pot calling the kettle black.” Again, diversions are fun. So are spoofs. Guess I just have higher standards. And with that, it's time to sneak out to catch Tropic Thunder.

Posted by: whateva on August 19, 2008 1:21 PM

I'm not a hack. (of course I'm not going to agree with you, right?)

Yes, my company site is a bit lame, but I'm not in the web design business and I also don't have the backing of a company, say the size of WPP, to bankroll my site design etc.

The point of the spoof site was to have some fun and get some publicity. Both occurred.

Thanks for at least not calling me a jack-off :-)

all the best...

Posted by: Adomatica on August 19, 2008 2:17 PM

Hackery seems to be a lightly covered subject in literature.
I can only remember the Pat Hobby stories by Fitzgerald; and Fitzgerald's own self analysis of his trying to do screenwriting; Hemingway wrote advertising copy, but he was probably great at that too and never seemed embarrassed by the short experience. Heller, too. And Jimmy Cannon.
Although maybe the ultimate hack was Melville's Bartleby the Scrivener--whose only writing was copying and that he ultimately stopped doing in a personal act of creativity.
Someone I know was once doing a two-minute direct response spot and typed the line, "Our operators are standing by," to go between a couple of iterations of a phone number. To the art director, that seemed the ultimate piece of hackery and he suggested a cut to the operators standing by chewing on the their nails or looking bored in some way. Seemed to me just another form or hackery, the self-conscious one.

Posted by: Tom Messner on August 20, 2008 8:33 AM

Mr. Messner,

I’m not sure you’re using the correct form of hack. In reference to the Enfartico genius, hack or hackneyed is appropriate. Hackery, at least according to most dictionaries, refers to a wooden-wheeled cart. But I could be wrong.

To continue proving Mr. Enfartico is indeed a hack, or hackneyed moron, it’s now being reported that Enfatico was involved in a Dell initiative—DigitalNomads. While the extent of their involvement is not clear (and the effort is not exactly ground-breaking), anyone familiar with digital would realize it had to be a time-consuming venture—which counters the raving lunatics’ insistence that Enfatico has been doing nothing for months. Oh, and it’s about a million times better than anything Gilbreath has ever produced. Ditto the masturbator at Agency Spy. Neither one of these hacks is even qualified to push a hackery.

Posted by: whateva on August 21, 2008 10:28 AM