DoubleMint: The Official Gum of Candy Ravers!


Just when you thought the jingle was dead, Wrigley's broadcasts this catchy rewrite of Chris Brown's Forever for DoubleMint. Doesn't it make you wanna dust off the pink wig and bust out with some liquid?

But that's window trimmings; DoubleMint's also improved its value add. In addition to chew factor, it apparently also:

- doubles as a hacky sack!
- leaves a comet trail!
- comes in slimmer, sexier packaging!

And here we were thinking the brand was a one-trick pony.

by Angela Natividad    Sep- 1-08   Click to Comment   
Topic: Brands, Celebrity, Commercials, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I expected to see white earbuds connected to that gum package, since in every other way this is an iPod ad.

Posted by: Nik on September 2, 2008 12:24 AM

shouldn't he have been dancing with the doublemint twins? it might have been more interesting.

Posted by: Gumby on September 2, 2008 11:17 AM