Just Another Tap Water Advocate, Shilling Its Own Plastic Bottle


Witness the Tappening by DiMassimo Goldstein/NY. Didn't we cover almost this same thing yesterday -- except prettier and less tight-assed?

In any case, it's nice to know there's a tide turning against the bottled water-buying trend. But why flood the market with new plastic containers at the same time? What committee got together and decided this made business sense?

Demonstrate your conviction with a little extra. Go stainless steel. Or even tin, but watch out for the occasional stomachache or bout of diarrhea. Small price to pay for a happy planet.

by Angela Natividad    Sep-16-08   Click to Comment   
Topic: Cause, Packaging   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



A water brand should place public water fountains everywhere.

They will be free "demos" of their purchasable products.

People will still but the bottled products for traveling, at their place of work or wherever.

The fountains are subtly branded and will be visible to millions of people in the right locations.

If they are made with beauty and thought blogs and other media will cover them, thus off-setting the cost of producing the fountains in the first place.

For every gulp taken, the brand can donate cash to WaterAid or similar water cause. This will also happen when you purchase a bottle.

Posted by: Floyd Hayes on September 16, 2008 10:19 AM

Tappening isn't new? You probably did write about it already. Everyone else in our industry has. Only thing new about those guys is some new ad campaign they've been promoting is coming on Facebook (don't think it is out yet) and that they somehow managed to stay in the news for a year now.

Other than being recognized by a bunch of press as responsible for the bottled water backlash (which may just be their pr), they're website ain't bad.

Posted by: Randall Damon on September 16, 2008 2:36 PM

Tappening is nothing more then a Greenwashing PR firm. As you said shilling products and trying to get free publicity...

Posted by: Henson on September 16, 2008 3:56 PM