'Wario Land: Shake It!' Sends Tremors Through YouTube


My sister, who's way into video games, sent me to YouTube.com/ExperienceWii, where users can watch footage from Wario Land: Shake It!.

The :45 video had major nostalgic appeal. I remember playing Wario games on Super NES and even on Virtual Boy -- where, in addition to wreaking havoc on a titillating infrared world, Wario also wreaked havoc on my vision.

But wait! A few seconds into memory lane, some peripheral page action attracted my attention. I ignored it. Moments later, Wario's punches, leaps and stomps completely totaled the YouTube i-face.

Didn't expect that. Nice surprise, like the first time I watched Animator vs. Animation. Also, awesome emotional transition from old medium (old-school console footage) to new (manipulating YouTube, breaking-the-fourth-wall-type-stuff).

by Angela Natividad    Sep-23-08   Click to Comment   
Topic: Good, Online, Promotions, Video   

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That. Was. So. Awesome.

Posted by: Sean on September 24, 2008 8:45 AM

We have been passing this around the office. Good example of how a YouTube campaign can still get great response numbers when all you are really providing is a commercial.

Posted by: ADMAVEN on September 24, 2008 10:28 AM