Elf Yourself Returns for Year 3
While logic for continuing the campaign may be suspect, I guess it speaks to its undying faith that for the third year in a row, OfficeMax is rolling out Elf Yourself (complete with bigger OfficeMax logo!).
Around this time last year, Elf Yourself had spawned over 11 million self-elfers. This year there's new stuff to look forward to.
When you elf yourself, you'll have the option of buying customized merch -- ornaments, mousepads, coffee mugs. A Facebook app lets you put the elf video on your profile. Create profiles to save elves and videos. (Does that mean the URL's no longer going offline for the traditional nine or 10 months in a year?)
Onto the gaudy stuff -- because all that wasn't gaudy enough! Get your zealous bobbing face on:
o Disco Elves (gone political!)
o Country Elves
o Charleston Elves
o Classic Elves
Don't forget mom, dad or Timmy. (Make up to FIVE ELVES at a time!)
Topic: Brands, Campaigns, Consumer Created, Online
Tol' ya so...